Simplicity is the ultimate sophistication. — Steve Jobs
Everywhere you turn, minimalist design is experiencing a resurgence: More and more consumers are demanding that brands focus on craftsmanship and functionality as opposed to designing uninspired products with limited usability. Riding on the wave of the minimalist lifestyle trend—and its evangelists, popular bloggers like Joshua and Ryan from The Minimalists and Leo Babauta from Zen Habits—the desire for simplicity has been adopted by the average Jane and Joe.
Less is often more and when it comes to the wallet—our most trusted everyday companion—function and aesthetic are a must.
Introducing our favourite product of the moment: The Secrid miniwallet.
The brainchild of René van Geer and Marianne van Sasse van IJsselt, the Secrid Cardprotector was released in 2009 and subsequently won a Red Dot Design Award in 2010. A line of leather wallets was launched the same year, earning Secrid the 2012 Aluminium Award. The Secrid miniwallet is an ideal treat—or gift—for any hardcore or aspiring minimalist. Borrowing from the De stijl art movement, the miniwallet was designed with a strong emphasis on colour and form, and most importantly, utility, usability and desirability—the core elements of good design.
From the sewing workshop in Vlaardingen to the social enterprise in Leiden, the Secrid miniwallet is entirely designed and produced in Holland. Boasting a vintage-inspired corrected grain leather made from European cowhides with an aniline finish, this beautiful accessory becomes more personal with use.
The Secrid miniwallet contains an aluminium RFID/NFC card protector that protects your debit and credit cards not only from bending or breaking but also from being activated and copied by digital pickpockets. A card release mechanism ejects your cards, allowing you to select the desired card without having to search frantically through your wallet. In addition to the cards in the Cardprotector, the interior offers space for a few cards, paper money, receipts, business cards and some coins.
Now sold in over 38 countries, capturing the hearts of life-long maximalists as well as budding minimalists, the Secrid miniwallet is a simple accessory that is beautifully designed and inspires order and spontaneous organization. Buy it online.
